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Feed The Fire

Leah Cross

It has definitely been a roller coaster ride for Falling For Willow this past year. After pushing and working on my brand for the past 6 years, only NOW has anything come about. Since quitting my job as a Menswear Stylist at David Jones to have my baby, I found that I had so much more time to really concentrate on my brand then ever before. From that time spent, I have managed to better my product design and knowledge of where I wanted it to lead me. 

This year we have seen Falling For Willow products featured in Style Magazine and their social media platforms, we have attended many more successful markets, had an amazing day at Silks Festival, selling 75% of the stock!! We have also seen the brand expand into retail hubs across Brisbane and the Gold Coast. Now, I am happy to announce (after 4 years of applying) we have made it into this years A/W Finders Keepers Market!!!!

I am all too excited, so much planning and ordering of materials to make sure I have enough. This result just goes to show that it's ok to be a dreamer, let your ideas and imagination go wild. If you want something and are willing to work hard and fail more times than you can count. Then you can eventually get there. There were so many times that I gave up, but that little spark, however tiny it was, would reignite into the flame it is now. So keep feeding that fire and remember to dream. 


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